Greenlight signs deal with Motorsport.tv for same day rights of the brand-new Road Racing series, King of the Roads.
Greenlight Television have partnered with the global motorsport website – Motorsport.tv for the debut season of the Road Race ranking series, King of the Roads which ranks the riders at the main race at each of the ten Road Races being televised in 2019.
With initial sponsorship from renowned tyre manufacturer Metzeler, the series takes place across a number of iconic Road Races in Europe and Asia. All of the events take place on closed public roads offering incredibly unique road racing not normally seen by TV audiences. The very nature of unsanitised street circuits flanked by road signs, lampposts, kerbs, drain covers, trees, hedges and the everyday street furniture of a normal road, means that the racers are truly one of a kind.
Greenlight’s award-winning production crews have been filming the world’s fastest Road Races for over 25 years and continue innovate using new technology to bring the amazing racing closer than ever to TV audiences. The agreement with Motorsport.tv enables fans to watch even more of the great races than ever before. With 2 main races from each meeting available the same day and a 1 hour highlight show of the whole event shortly afterwards.
International distribution of the series is being managed by Greenlight International with current agreements including ITV4, Sky Networks NZ, CBS Sports and Fox Sports Australia.
Greenlight Director Rob Hurdman commented “We are thrilled to create a series with Motorsport TV that enables riders to compete for an overall prize fund, it also allows our international audience see and understand the progression the riders have made over the season”
Motorsport TV’s Olivier Dufour said “We identified in road racing a unique opportunity to bring to the eyes of the world, via Motorsport.tv, for the first time ever on any screen, the thrill and bravery of those open roads competitions. And when our project materialized to choosing both a commercial and production partner, the obvious choice has been Greenlight whose name and expertise are indissociable from live motor racing!”